Impactful Small Footprint Displays

Client: York Project

Vision:

The York Project is a budding social streetwear company. Founded on a one-for-one model, they donate a kit full of essential toiletries, socks, and water to the homeless for every sale. With the majority of orders coming from their e-commerce store, York Project wanted a collection of displays to use for branded pop-up shops at local events.

Project Scope:

Primarily operating pop-up shops at events or in temporary mall spaces, the project scope demanded that the display met the following requirements:

• Easy, no-tool assembly.

• Integration of York Project branding and mission through signage and graphics.

• Compact and lightweight portability for transportation in small vehicles.

• Display must fit an assorted size of event spaces, some of which are as small as 10′ x 10′.

Results:

• Using our display system, the York Project was able to integrate branded graphics onto the displays, turning their outside pop-up shop into an authentic and engaging experience for their customers.

• Displays elevated the merchandise presentation and promoted brand recognition amongst customers.