In-store Seasonal Pop-Ups

Client: FAO Schwarz

Vision:

A national department store wanted to transform existing space into a one-of-a-kind holiday toy shop using a variety of affordable, easy to assemble displays that would feature the iconic FAO Schwarz toy brand in over 185 stores.

Project Scope:

The project scope demanded that the FAO Schwarz brand be presented in a polished, engaging, and interactive display, which met the following requirements:

• Easy integration of the FAO branding through signage and graphics in a cohesive, holiday color scheme.

• Include modular displays of varying heights, footprints, and tiered design to fit a wide range of store sizes while staying in the confines of a reasonable budget.

• Could accommodate a variety of product mix and be rebranded for future programs.

Results:

• Using displays customized to fit three different floor plans, stores were able to merchandise assorted product mix in a well-defined, branded, and organized space.

• Displays were boxed and shipped at a low cost per store and included no-tool assembly instructions which made for easy set up by store-level employees.